Because you (always) need a strategy.

To lay out your objectives, expectations, and metrics in black and white.
To define ‘how’ each activity should conducted and ‘what’ it should do.
Because you can only improve that which you are aware of and have measured.

This is why, so often, we get to know each other for a website, but end up making an annual strategy together.
It is because it is only when we meet and listen that all the needs and objectives—in terms of brand identity, conversions, sales, and traffic—emerge.
It is by beginning with the question ‘why?’ that we understand what we need to do and how to best match it to your requirements.
It is said that it takes time to do a job properly: now you know how long.