Because they are specifically created to encapsulate the concepts of the brand identity.
Technological, vintage, scientific: a 3D rendering or a watercolour illustration are the best choices when the goal is to present and faithfully represent your product or service. Why should you bother? Because it is the best, most immediate and direct way to represent all the complexity of your product.
It can ‘only’ represent reality.
How often have you found yourself unable to effectively communicate an idea in your head because you have reached the limit of your technical knowledge, or simply because you haven’t yet had the chance to make your product? Think about fashion: how many paper patterns have been cut on the basis of a first sketch? Watercolour, gauche, Indian ink, pastel, pencil, but also speed painting, digital painting, photo blasting… there really are no limits when it comes to representing and imagining an idea as accurately and faithfully as possible.
Even if we ask you a thousand questions later.
Avete notato il nostro nuovo payoff?
Si scrive TOGETHERE ma si pronuncia TOGETHER e per noi significa “stare insieme” ma anche qualcosa di più.
Vicinanza, unione, condivisione, inclusione: tutti concetti molto complessi, che abbiamo approfondito e sperimentato in questi primi 20 anni di “Think And Do”.
Ma anche TO GET THERE: lavorare per arrivare a una certa meta, guardare al futuro senza mai fermarsi, perché arrivati davvero non lo siamo mai, e se dopo 20 anni siamo qui, chissà tra altri 20! Non la pensi anche tu così?