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SIP TOYS.

Client: SIP TOYS
Project name: Sweet stories
Category: VIDEO, CORPORATE&BRANDING

THE PROJECT.

SIP TOYS sells toys and games, stuffed toys and promotional merchandise. In addition, it creates licensed and unbranded projects and products to meet their clients’ every need. Below is a recap of all the activities that we have carried out as the company's marketing partner.

SIP TOYS chose us to create the packaging of four new products from its toy and game line. So, for their market launch, the company needed a solution that would amaze children and make them curious about the product.

To design the flow wrappers and the display boxes, we came up with a theme that was coherent with the brand identity, already known within the market. So, we created fresh, memorable graphics, using fun images that explain the characteristics of the products and the reasons to buy them.

The goal was to focus on the products’ plus sides, making it easily recognizable among other items on the shelves of newsstands.
In addition, we then created a storyboard for the creation of the TV advertisement, for ‘I Sonnolini’ and for ‘Strezzy Bau Bau’, followed by their production.

Like with the packaging, for the advertisement we kept the main focus on the qualities and ways to use the product, recreating scenes in which children could play together and seize the feeling of euphoria and enjoyment that only SIP TOYS can provide.

01 PACKAGING

Pensiamo ad un design accattivante per il pack del tuo prodotto.

02 SPOT

Creiamo degli spot per far conoscere al pubblico le caratteristiche della tua offerta.

VIDEO PORTFOLIO.