OZ.

An irrelevant identity, an inconsistent logo, and dated communications and marketing made it necessary for O.Z. to get out of its comfort zone and seek something new. The company needed an update, so they turned to us. Our first step was to understand the company deep down to its core, its values and its goals for the future, so that we could create a brand identity that once again reflected the business.

So, we worked to give the logo a fresh, modern look that would independently embody the dedication of O.Z. in constantly staying up-to-date and in being a consistently reliable partner to its clients. The restyling was the keystone for the completion of other activities, such as the creation of the website, company profile and corporate video, which were designed to be in line with the innovative image of friendly professionalism.

We then worked to increase brand recognition via offline channels, designing the stand for the MECSPE 2019 trade show, adhering to its new visual identity: dark walls, bright orange details, and attention to detail. Everything within it represented O.Z. and its values. Before participating in the event, we trained Mirko and his team of professionals on the most effective ways to interact with visitors, ensuring the company the most visibility possible. And with over 40 new contacts in 3 days, we are quite pleased with the results.