Client: EGO PARRUCCHIERI
Project name: Service fit for a queen
Category: ADV, CORPORATE&BRANDING
Ego Parruchieri is a veritable beauty atelier, a place where clients treat themselves to a relaxing pause from the hustle and bustle of everyday life. It’s much more than a simple hair salon; it’s a space where a team of professionals attentively cares for and tends to its clients.
The company philosophy has always been that of offering service fit for a queen, respecting people’s individuality and bringing their unique traits to light.
So, when they contacted us to promote the business, we immediately knew there could be no better ambassador for the brand than a queen. To find the right face for Ego Parruchieri, we created social media and offline campaigns in which contestants could compete to be featured in the marketing materials. From the over 100 women that participated, we chose the one best suited to the role.
In 2019, we kept the image of the queen to organize integrated marketing campaigns that involved both online and offline channels with the goal of strengthening Ego’s brand identity.
In addition, we launched a literary contest to spread the word about Ego Parucchieri’s dedication to promoting personal growth. The concluding event brought 45 new contacts to the salon. It was a complete success!
We create high-impact radio advertisements to promote your products and leave a good lasting impression on viewers.
We plan outdoor marketing campaigns in order to increase local brand recognition.
We organize custom events that turn into unique, memorable moments thanks to the right mix of creativity and wonder.
We’re by your side even when you’re planning commercial activities, thereby ensuring consistency and alignment with your marketing strategies.
We help you organize contests that will engage your clientele, increasing the number of return customers and clients.