Client: GRUPPO COMMIT S.P.A.
Project name: Steel ability – The geometric precision of origami
Category: VIDEOS, CORPORATE&BRANDING
Participation in one of the most important trade shows in the industry always requires a certain degree of preparation, from the promotional materials to the set-up of the stand.
A creative theme that coordinates the different elements is a must. And that’s just what spurred Commit to choose us as the partner to organize its stand at the Made in Steel trade show.
To give the company a professional image that perfectly adheres to the seriousness that it reserves for its clients, we came up with a rather technical coordinated image. A careful study of materials led us to choose a type of paper that highlighted the black and white of the pictures in the company profile booklet, creating an atmosphere that brought rock ‘n’ roll style to a high-tech setting.
To decorate the stand, we tried to maintain the same style as was used in the company logo, working with the same colour palette and creatively conveying memorable messages. While at the trade show, we hired an origamist to create origami with Commit Group branded paper to give to guests and stand visitors.
Origami was the common thread while telling the company’s story, representing the geometric precision that the enterprise dedicates to its projects. In addition, at the trade fair, a corporate video was played that made it possible to effectively present the Commit Group, even to those who were unfamiliar with it.
We’ll craft your company profile, turning its text into a printed presentation tool through which your customers can hold the strengths and guiding values of your business in their own hands.
We bring uniformity and consistency to your corporate and product identity, thereby increasing brand recognition.
We will come up with a design to optimize your display space, making your stand a place rich with stimuli, designed to pique the interest of visitors and inspire them to ask for more information about your business.
We explain who your company is. We talk about its mission and vision. We make sure its values are understood. We present its evolution over time and publicize its identity.
We come up with the style and ideas to use in the photographs of you and your team, conveying the energy that sets you apart to your clients.