Client: AMA CRAI EST – Mass retail logistics
Project Name: Le Storie di Zia Amarena
Category: EVENTS, ADV, CORPORATE&BRANDING, VIDEOS
In 2020, AMA CRAI Est turned to Baobab Communication for a project that united brand awareness with corporate social responsibility and that had CRAI points of sale as a reference.
The result was Le Storie di Zia Amarena che Cambiano il Mondo (Stories from Aunt Cherry that will Change the World), an original series of 5 fables for children produced entirely by the creatives at Baobab Communication. On sale at CRAI shops from September to December 2020, the fables concentrate on values like solidarity, goodness, friendship, and respect for diversity, all set in the five regions of Italy in which AMA CRAI operates (the Veneto, Friuli Venezia Giulia, Emilia Romagna, Tuscany and Marche)
Part of the earnings from the sale of the books will be donated to five local associations that provide assistance to children, teens and families in need.
The associations involved are: COMETA A.S.M.M.E. (Veneto), AZZURRA MALATTIE RARE (Friuli Venezia Giulia), CASINA DEI BIMBI ONLUS (Emilia Romagna), AGBALT (Tuscany), AMBALT (Marche).