The high-quality products are a point of reference in the fastening systems sector, while the consultancy and product customisation service offered are unheard of elsewhere, and therefore still not fully appreciated. The extensive experience of the technicians and sales agents is the foundation for the effective communication of extras offered with the product and service, and the ease of the employees in front of the video helps to create original and effective content.
Baobab Communication’s creativity is instrumental in the effective and technical communication of products that have huge added value for the B2B sector. EJOT Srl is the Italian division of the German group EJOT, leader in fastening solutions. The objective of the social media editorial plan is to increase brand awareness and lead generation towards certain products or services, boosted simultaneously by a Google Ads campaign.
Annual editorial plan, frequency 1 post / week
Ads campaigns: Search, Display, Remarketing, with dedicated landing pages and funnel nurturing.